Growth Marketing Benchmarks Report — 2026 edition. Every number below comes from actual account audits run over the last three years, not an industry survey I paid someone else to run. Bookmark this one — I'll update it as the numbers shift. Someone asked me last month what a "good" repeat purchase rate actually looks like. I didn't have a clean answer ready, because I had the number scattered across a dozen client decks and no single place that pulled it together. So I went back through every account I've audited or run since 2023 — a little over 100 brands, mostly Indian D2C and a handful of SaaS — and pulled the real numbers into one place. Not survey data. Not a number I found on someone else's blog and reworded. Actual figures from actual ad accounts, actual Klaviyo dashboards, actual Search Console properties I've had my hands on. Methodology, honestly stated This is not a scientific study. Sample size is roughly 10...
Growth Marketing That Actually Works