Part 6 of the growth marketing series. Part 1: what actually moves the needle . Part 2: finding your funnel leak . Part 3: landing pages . Part 4: paid media budget waste . Part 5: where AI actually helps in paid media . This one's about the customers you've already paid for — and why most brands lose them right after the sale. A skincare brand came to me spending well on acquisition — CAC was healthy, first-purchase conversion rate was solid, the ads were working exactly as intended. Then I asked for their repeat purchase rate. 90 days after first order: 11%. Eleven percent. Which meant 89 out of every 100 people they'd paid to acquire bought once and vanished, from a product category — skincare — where repurchase should be the entire business model. This wasn't a traffic problem or a paid media problem. Nobody had ever built a single lifecycle email beyond an order confirmation. We built four flows over three weeks: a proper welcome series...
Growth Marketing That Actually Works