Suraj Dev

This isn't part of the 10-part growth marketing series — it's a live update. Google just shipped something I've wanted for years: a way to see how your Instagram, TikTok, X, and YouTube content actually performs in Google Search. Here's what it does, what it doesn't, and what I'd do with it this week. Two weeks ago, in Part 8 of this series, I wrote about the organic side of growth marketing and left social platforms out of it entirely, because there was no clean way to know if a Reel or a TikTok was actually showing up in Google Search. You could see platform-native views. You could see rankings for your website. You had no way to connect the two. On July 7th, Google closed that gap. Search Console now has a new property type — separate from a website property — that tracks how your social and video accounts perform specifically in Google Search and Discover. It's called a platform property, and if you post on Instagram, TikTok, X, or Y...

Part 8 of the growth marketing series. Part 1: what actually moves the needle . Part 2: finding your funnel leak . Part 3: landing pages . Part 4: paid media budget waste . Part 5: where AI actually helps in paid media . Part 6: retention flows . Part 7: attribution . This series has been entirely paid channels so far. Time to fix that. Two weeks ago I opened Search Console for this exact blog and found a post sitting there flagged "not indexed — redirect error." It had been live for weeks. I'd written it, published it, moved on, and never once checked whether Google could actually see it. Turned out to be a one-time DNS propagation hiccup right after I published, nothing structural. Fixed it in two minutes with the Request Indexing button once I confirmed the live URL was clean. But the part that actually stuck with me wasn't the fix — it was how easily a technically perfect piece of writing can sit completely invisible to search because of somet...