This isn't part of the 10-part growth marketing series — it's a live update. Google just shipped something I've wanted for years: a way to see how your Instagram, TikTok, X, and YouTube content actually performs in Google Search. Here's what it does, what it doesn't, and what I'd do with it this week. Two weeks ago, in Part 8 of this series, I wrote about the organic side of growth marketing and left social platforms out of it entirely, because there was no clean way to know if a Reel or a TikTok was actually showing up in Google Search. You could see platform-native views. You could see rankings for your website. You had no way to connect the two. On July 7th, Google closed that gap. Search Console now has a new property type — separate from a website property — that tracks how your social and video accounts perform specifically in Google Search and Discover. It's called a platform property, and if you post on Instagram, TikTok, X, or Y...
Growth Marketing That Actually Works