Suraj Dev

Part 3 of the growth marketing series. Part 1 covered what actually moves the needle . Part 2 was about finding your funnel leak . This one gets surgical on landing pages. Landing pages are where money is made or lost. Not in the ad. Not in the product. On the page someone lands on after they've already shown interest. I've audited over 50 landing pages in the last three years — D2C brands, SaaS tools, service businesses, local agencies. Different industries, different budgets, wildly different traffic sources. But the same seven mistakes keep showing up. Every single time. Some of these you'll read and think "obviously." And then I'll ask you to go check your own page. Because nine times out of ten, the obvious mistakes are the ones nobody's actually fixed. Mistake 01 The headline talks about you, not them Most landing page headlines lead with what the brand does. "India's leading performance ma...

6 years. 100+ brands. A lot of wasted budget and a few campaigns that actually changed things. This is the unfiltered version. Let me tell you about a campaign I was genuinely proud of. Spent three weeks on it. Beautiful creative. Tight copy. Segmented audiences. The works. Launched it on a Tuesday because I'd read somewhere that Tuesday was optimal for engagement. The results? Flat. Embarrassingly flat. Meanwhile, a quick retargeting ad I built in 40 minutes — ugly banner, basic copy, ₹8,000 budget — ran the same week and brought in 23 qualified leads. That gap between what looks like good marketing and what actually works — that's been the most expensive lesson of my six years in this industry. And nobody really talks about it honestly. So this is me being honest. Why I'm Writing This I've worked with 100+ brands across industries. Startups burning VC money on brand awareness before they had retention figured o...