Part 3 of the growth marketing series. Part 1 covered what actually moves the needle . Part 2 was about finding your funnel leak . This one gets surgical on landing pages. Landing pages are where money is made or lost. Not in the ad. Not in the product. On the page someone lands on after they've already shown interest. I've audited over 50 landing pages in the last three years — D2C brands, SaaS tools, service businesses, local agencies. Different industries, different budgets, wildly different traffic sources. But the same seven mistakes keep showing up. Every single time. Some of these you'll read and think "obviously." And then I'll ask you to go check your own page. Because nine times out of ten, the obvious mistakes are the ones nobody's actually fixed. Mistake 01 The headline talks about you, not them Most landing page headlines lead with what the brand does. "India's leading performance ma...
This is part 2 of an ongoing series on growth marketing that actually works. If you haven't read part 1 , start there. A founder reached out to me last year. Decent-sized brand, ₹3 lakh a month in Meta ads, solid creative, good product reviews. But conversions were dying. His first instinct was to blame the ads. "Maybe the targeting is off. Maybe we need better creatives. Maybe we should try Google." I asked him one question: "What happens to someone after they click your ad?" Long pause. That pause told me everything. He had no idea what the experience felt like on the other side. Nobody on his team had mapped it out. They were so focused on getting people to click that they'd completely ignored what happened next. We audited the funnel. The ads were fine. The product page was fine. The problem was everything in between — a slow landing page, a confusing offer, no follow-up sequence, and a checkout flow with four unneces...