This is part 2 of an ongoing series on growth marketing that actually works. If you haven't read part 1 , start there. A founder reached out to me last year. Decent-sized brand, ₹3 lakh a month in Meta ads, solid creative, good product reviews. But conversions were dying. His first instinct was to blame the ads. "Maybe the targeting is off. Maybe we need better creatives. Maybe we should try Google." I asked him one question: "What happens to someone after they click your ad?" Long pause. That pause told me everything. He had no idea what the experience felt like on the other side. Nobody on his team had mapped it out. They were so focused on getting people to click that they'd completely ignored what happened next. We audited the funnel. The ads were fine. The product page was fine. The problem was everything in between — a slow landing page, a confusing offer, no follow-up sequence, and a checkout flow with four unneces...
Growth Marketing That Actually Works