Part 4 of the growth marketing series. Part 1 was what actually moves the needle . Part 2 covered finding your funnel leak . Part 3 got surgical on landing pages . This one is about where your ad budget is actually going. A client came to me spending ₹9 lakh a month across Meta and Google. Good product, decent margins, and a marketing team of three people who genuinely worked hard. I pulled the account. Forty-one active ad sets. Fourteen of them had spent money in the last 30 days without a single conversion. Nobody had touched the campaign structure in five months because nobody wanted to be the one to "break something that's working." It wasn't working. It was just running. We killed 26 ad sets in one afternoon, rebuilt the account into four campaigns instead of eleven, and redirected the budget those dead ad sets were quietly eating. Same total spend. CAC dropped 34% in five weeks. Nothing about the creative changed. Nothing about t...
Growth Marketing That Actually Works